BhabiJikeGhar par nayamehmaan!

BhabiJikeGhar par nayamehmaan!

&TV’s popular sitcom ‘BhabiJiGhar Par Hai’ is going to have a visitor. Who you ask? Before you have your grey cells running, let us reveal the name. The special guest visiting is none other than Bollywood heartthrob Arjun Kapoor.

Arjun Kapoor will be soon seen making an appearance on the hit comedy show to promote his upcoming movie ‘Ki &Ka’. The actor will shoot the episode this weekend.

Speaking about the exciting development on the show, an excited Saumya Tandon says, “The promo of Ki and Ka is very interesting and I am really looking forward to seeing the film. I guess it is about the chemistry of house husband and a wife who runs the house. Anita in Bhabhiji has the same situation. I am very keen to know how Balki the director has dealt with the subject. It’s a fresh idea. Anu and Vibhu and Ki and Ka have a lot in common”.

Looks like Vibhuti and Tiwari are in for some ‘household gyaan’ when Arjun Kapoor visits their homes.

Tune in to BhabhiJiGhar Par Hai, Mon – Fri, 10.30pm only on &TV



Godrej Consumer Products Limited makes a commitment to create a malaria free India by 2030

Godrej Consumer Products Limited makes a commitment to create a malaria free India by 2030

Bhopal, On World Malaria Day, Godrej Consumer Products Limited (GCPL) announced its commitment to create a malaria free India by 2030. In April 2016, GCPL commissioned a project on the elimination of mosquito borne endemic diseases (EMBED), which aims to reduce morbidity and mortality caused by vector borne diseases. The project focuses on improving the knowledge and awareness of communities through behaviour change campaigns, thus empowering communities at the bottom of the pyramid to take charge of their own protection. In its first phase, EMBED covered the Mandla and Dindori districts in Madhya Pradesh, a state with one of the highest burdens of malaria in India. Currently, in its second phase the project has reached 3,000 villages, 7 lakh households and 35,00,000 people across 9 districts in Madhya Pradesh.

The project is in line with the National Framework for Malaria Elimination (NFME) 2016-2030, which outlines India’s agenda for elimination of the disease by 2030. It also collaborates with the government on environmental management and vector control activities as part of Swachh Bharat.

Commenting on the project, Vivek Gambhir, Managing Director, Godrej Consumer Products Limited, said:

As a company, Godrej has always actively championed social responsibility. We are deeply committed to driving the social progress of the communities that our businesses operate in. We have a ‘shared value’ approach to business growth and innovation. The idea is to link business success with social progress.

As leaders in the household insecticides category, we are committed to creating safe, cost effective solutions and extending our full support to the government to control the spread of vector borne diseases. We need to cater to bottom of the pyramid consumers, who disproportionately suffer from mosquito-related diseases, especially malaria. 95% of our population in India resides in malaria prone areas. In rural areas in particular, the penetration of household insecticides is very low. 83% of rural India or approximately 40% of the households in the country, don’t use these products because the options available are expensive or require electricity. So, to tackle this problem, we created Good knight Fast Card, a revolutionary paper-based mosquito repellent at one rupee. Our idea was to launch a product that would break the price barrier, cater to the more vulnerable sections of our society, work instantly and not require electricity. Fast Card has been a runaway success. We have also recently added a range of outdoor and personal repellents to our portfolio.

We are optimistic about the progress made by EMBED in Madhya Pradesh. We will continue to invest in expanding its reach. In the second phase, we have targeted 7 additional districts (Jhabua, Sheopur, Shivpuri, Sidhi, Singrauli, Alirajpur and Balaghat) with high malaria burdens, and aim to cover over 2500 villages across these areas.”

Vikas Goswami, Head – Good & Green, Godrej Industries Limited and Associate Companies, added:

Behaviour change is the cornerstone of EMBED. It has helped empower communities with the right information and encourage patterns of preventive usage. We have been working closely with local governments and believe that by building strong partnerships and creating community engagement, we can make huge strides in our efforts towards malaria elimination by 2030. EMBED currently addresses ~36% of the malaria burden in Madhya Pradesh and has recorded a 2% increase in testing for malaria in the pilot districts of Mandla and Dindori. Our overall goal is to improve knowledge and awareness related to vector borne diseases, increase access to affordable mosquito repellent products, and help reduce economic burden and loss in productivity due to the casualties caused by these diseases.”

About Godrej Consumer Products Limited

Godrej Consumer Products is a leading emerging markets company. As part of the 119-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. 24 per cent of the holding company of our Group is held in a trust that invests in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.


Atul Malikram


Mr. Ranjeet Mudholkar, Vice Chairman and CEO, FPSB India

Mr. Ranjeet Mudholkar, Vice Chairman and CEO, FPSB India on the First Bi – Monthly Monetary Policy:Ranjeet Mudholkar, VC & CEO, FPSB India.JPG


“The status quo of the Repo rate has probably been maintained essentially on account of the upward risk to inflation being anticipated. Additionally coupled with the RBI’s announcement that the banks may invest in Real Estate Investment Trusts (REITs) is a positive measure for both Banks and the real estate developers; As for the Banks it offers an additional important asset class for investment and brings liquidity, while it enhances liquidity for the real estate firms thus freeing up the capital and lowering the cost of capital.”


First Ever Cafe in India, Where you can get overcome frustration & negative emotions

First Ever Cafe in India, Where you can get overcome frustration & negative emotions

Where to go to overcome irritating, frustrated, humiliated mind.

Now “ Bhadaas Café ” at indore is available to express & control your anger & desperation.

Being anger is human nature; when something goes against our will or wish our mind get excited converting feelings into anger. In our life just because of our personal & professional relations we suppress our wishes which after a period of time take shape of anger & frustration.

WhatsApp Image 2017-03-26 at 18.48.13.jpeg



In Indian mythology it is written that anger destroys our capabilities & we start behaving like animals. Question arises what to do, if we express or brust it may harm our relations. If we keep inside we may harm our life, we start looking for a lonely place where we can sit & can try to get over from the frustration, anger etc.

In Indore very soon a cafe is coming to help you in finding solutions to your anger & frustrations.

Mr Atul Malikram shared that soon we are launching this cafe where you can express your anger, feelings & will throw all bad thoughts, ill feeling out of your body & mind. We will provide you article to break under security supervision, if you want to abuse any body, want to scream, cry we will provide a corner for you. If you have personal issues with someone you can use a Moniqueen to express your anger. Such activities will help you to throw out your depression, anger, frustration from your mind & keep your mind peaceful & happy.

In countries like Texas Melbourne, dalaas such anger room are running successfully. Where people walk in with frustrated mind & walk out with a smiling & contented face. Our this initiative will help youth and other to eliminate such bad feelings & live a happy life.

Very soon we are launching “ Cafe Bhadaas“ at Chandra Nagar, Barfanidham, near Syndicate Bank Indore


Atul Malikram


Affordable housing to include middle classes too: Venkaiah Naidu

Affordable housing to include middle classes too: Venkaiah Naidu

New Delhi -: There are different housing needs in India – from the lower, middle and the upper middle classes.  “When we talk about affordable housing for all, we talk about all,” Venkaiah Naidu, Union Minister of Urban Development, Housing and Urban Poverty Alleviation said.

In an exclusive conversation with Magicbricks editorial head, E Jayashree Kurup, Naidu said the primary responsibility to provide housing lies with the Central and state governments. He believes that with so many reformatory steps taken by the government, the sector will soon pick up pace.

“Providing infrastructure status (affordable housing) will bring more money from banks to the market and will focus on creating more housing stock for the needy.” Moreover, the Prime Minister has announced interest rate subvention schemes of 4 and 3% respectively, for housing of Rs 9-12 lakh and Rs 12-18 lakh. The budget announcement that instead of built-up area of 30 and 60 sq meter, the carpet area will be considered, will help create bigger houses for all, including the middle classes, he said.

Adequate infrastructure

The Centre is facilitating creation of funds for urban local bodies to build better infrastructure and make cities more liveable. Adequacy of infrastructure is important. Comprehensive planning is underway for cities such as Bengaluru, Pune and Noida. “We are taking into account the water supply, roads, etc. and creating a five-year development plan,” shared Naidu. All states are invited for a discussion on this issue on February 28th 2017 in Delhi.

Focus on core infrastructure

Drainage, sewage, main roads, byroads, rain water drainage, maintenance of water bodies and other core infrastructure elements should be the key focus of state governments. Around 23,000 houses lie vacant in Delhi alone because of lack of infrastructure. “Where there are people there are no houses and now there are houses with nobody residing in them. It is a grave problem,” said Naidu. His advice to the state governments is to look after the infrastructure needs; only then will these houses lying in the peripheries of cities and elsewhere be taken up. Low cost housing will be a success only when states perform.

The minister wanted state governments to push the private sector to venture into building affordable housing. With incentives such as infrastructure status, more access to funds and faster approvals being provided, it is good business for the developer community, he stated.

It is a joint effort by the Centre, states and local bodies. People only look for better quality and good services. If the states can figure out a method to provide these then there’s no going back. “They should study the development patterns of different states. Learn from other’s mistakes,” suggested Naidu.

He quoted the example of Rajkot in Gujarat, “It is a perfect example of how land can be monetised and used for rebuilding houses.” States should be agile and respond to the policy changes.

Approvals within 60 days

A model approval process is being notified in Delhi and Mumbai. There will be an online process through which applications will be sent and approvals will come in 60 days. In case the approval does not come on time, the owner or developer can file an affidavit and start construction. Efforts are on to implement the process across the country.

In addition, the Ministry of HUPA and Urban Development has worked with nine ministries. “Developers need around 41 permissions from the government which takes a lot of time. At the same time we are asking them to stick to timelines. So, I held meetings with several ministries and we agreed on some measures,” he said.

He informed that the municipal bodies will start working through colour coded maps which they can consult, identify the area and grant approvals quickly.

Policy drives transparency

Other than interest subvention and approvals, transparency is another key component. “RERA is a simple regulation and not strangulation. It is to stop fly-by-night developers in the sector.” The aim is to create a central advisory mechanism, to ensure fair practices at the Centre and the states and to realise the mission of Housing for All By 2022.

PMAY will pick up

Naidu seemed positive about the Pradhan MantriAwasYojna (PMAY). He affirmed that PMAY has experienced a slow start but going forward the scheme will pick up. With legal sanctions made by the government, the scheme will become a success. He mentioned, “The economy is picking up as money is flowing in the market and interest rates have come down. This will make people look at a purchase.”

CLSS offtake

The aim of the Credit Linked Subsidy Scheme (CLSS) is to expand institutional credit flow to the housing needs of urban poor. Credit linked subsidy will be provided on home loans taken by eligible urban poor (EWS/LIG) for acquisition or construction of a house. Naidu mentioned that with reputed banking institutions such as the National Housing Bank supporting the scheme, its awareness will grow. The states should show active involvement.

On states meeting RERA deadline

Naidu expressed confidence that the policy of incentives and disincentives would help in ensuring that all states meet the deadline of notifying the Real Estate Regulation Act (RERA) and also announcing the regulator. He said that he has been actively pursuing the matter with the states. While some states have notified the rules, some are yet to do so. “By the deadline of May 2017, I am sure all the states will follow suit and notify the rules,” he added.

About the issue of provisions being watered down in some states, Naidu said the situation differs from state to state. “Land is a state subject and they know it better. But, I have been requesting them for no deviation and no dilution.”

Will prices drop?

Prices will not drop suddenly as in stock markets, said Naidu. Land prices are artificially escalated and there should be a correction. Demonetisation and implementation of RERA are two important ways to push in this direction.

Ultimately, he was certain that public opinion and consumer pressure would ensure that the final rules are in the spirit of the legislation passed by the Parliament. “In a democracy, enlightened public opinion will make policy more vibrant and meaningful.”

Watch the interview here –

Atul Malikram – 9755020247

Keeping the housing dream of lower middle class, middle class alive

Keeping the housing dream of lower middle class, middle class alive

Venkaiah Naidu, Union Minister of Urban Development, Housing and Urban Poverty Alleviation said, “We are focussing on the upliftment of classes and allocating resources accordingly so that the poor can move to the lower middle class, then to the middle class….”

India has been on the development path for the last few years but unfortunately, the reality is that the poor were becoming poorer while the rich richer, said Naidu. To correct this imbalance, the country saw concessions for the housing sector. Particularly, the interest subvention of three and four per cent for people with annual incomes of up to Rs 18 lakh and Rs 10-12 lakh, respectively.

Naidu told Magicbricks, “Even before the Budget 2017, my ministry had announced interest subvention of six and a half per cent for the economically weaker section.” He further explained that as of now there are three categories of interest subventions:

Category based on income Interest subvention given
Economically weaker section 6.5%
Up to 18L annual income 3%
Rs 10-12L annual income 4%


With interest subventions allowed in the budget and the size of the units being changed to up to 60 sq mts built-up area instead of carpet area, it will enable more inflow of money into the real estate market. Investment in the sector becomes viable as interest rates are going down. Naidu said, “Other than the 4 metros, we have expanded the size range of affordable housing units to 60 sq mts. This will allow more people to join the sector.”

“We are focussing more on Affordable Housing to cater to the needs of the lower middle class, middle class. Others will take care of themselves,” said Naidu.

He also mentioned that the Finance Minister is trying to widen the tax net and lessen the burden of tax from the people. Lower income group people (Up to Rs 2.5 lakh) need not pay tax at all. People under the salary slab of Rs 2.5-5 lakh will need to pay only five per cent from the initial 10 per cent tax deduction. “It is an incentive to get people under the tax net. These measures will bring more people under the tax net which in turn will reduce the overall tax burden. If you have money and yet not paying tax, then you will have to pay a penalty of 45-60%. We are trying to bring money into the system,” said Naidu.

If these get implemented then there will certainly be more money in the hands of the lower income rung people and with interest subventions, the lower middle class and middle class will finally possess buying power.

Magicbricks Bureau






Shri Ashok Singh Bhadoria ready to fight election from Ater Constituency

Shri Ashok Singh Bhadoria ready to fight election from Ater Constituency


Bhind, When a journey to develop an area starts, it just not only about providing light, water and making buildings. It is equally important to develop the people of the area who can drive the journey of this development further. Keeping this his primary agenda, Ashok Singh Bhadoria today shared that, post having consent from his native, he is all ready to fight the upcoming elections from Ater constituency.

‘I am keen to contest elections as a BJP candidate from my area. The reason behind my thought is I have been really influenced by the policies implemented by the Central Government till date. Initiatives live Digital India, SwachhBharat are one of its kind campaigns which are a step ahead of just bringing balance. I feel it is time to move ahead of just providing food and shelter. These are primary requisites and I know these can’t be ignored. But, it is time we support the people in such areas to become capable to run on their own in the main stream in the long run. Hence I will always support such initiatives as these are not just one time offering. It is a journey’, said Ashok Singh Bhadoria at a press conference in Bhind today.

Discussing about his 3Es focus i.e. Educating, Empowering and Enabling the natives of Ater, he shared that firstly, it is inevitably important to make every child educated as it is only education which will bring positive thoughts and confidence in a person. The children are the future to Keshupura’s development and they will form the base to it. Presently there is lack of infrastructure support in schools. There are no computers, labs and recreational centers in village schools. The primary requisite is to make the schools in the area well equipped with all the basic amenities and our constant focus is to have good teachers in the schools. It is only then we will be able to accomplish the goal of getting every child to the schools.

There is no second thought when it comes to the power of connecting to the .com world. Almost all major initiatives of government are now available on digital platforms and can be best utilized not only for information extraction but also to align them with main line. The best example in the online service provided by MP ONLINE, which is the portal for all services put forward by government to youth, but majority of our youths have no access to internet and neither they know how to operate computers.The gap between Rural and urban India need to be bridged, which can only be done through digital medium.

When it comes to amplifying the literacy rate in the region, it definitely needs to be smaller steps as it’s not possible to implement everything at one goas we need to realize how much they can learn in the initial phase. So, our initial step would be to enable the citizens to sign their names and free them from thumb impression. As per my understanding, this will not only generate curiosity among the citizens of villages about will bring in awareness about literacy as a must for future development.

The ‘AngoothaSaaf’ campaign really had good response from the natives wherethe school going kids were the driving force and reinforced their parents with the power of writing their names and use it while signing any important document.

Shri Bhadoria is also very aggressive towards providing clean water for drinking to the citizens of the area.Clean water testing is really important so that the citizens are not consuming contaminated water and becoming victims to such diseases. It is a step to support the government’s Clean India front to offer clean drinking water to the people.Just developing the area with infrastructure will not work for the long run. It is imperative to empower the local people, hence Shri Bhadoria is pretty certain about joining politics to take the journey of development forward.

About Ashok Singh Bhadoria: Ashok Singh Bhadoria was born in 1957 in Ater in Bhind district, Madhya Pradesh. He did his B.A. from Jiwaji University, Gwalior and joined the Madhya Pradesh Police in 1982 as Sub-Inspector.  Shri Bhadoria’s late father, Shri Narendra Singh Bhadoria was the Additional SP of the Madhya Pradesh Police and later was the Mandi President from 2000-2006.


Youth should understand the importance of Religion- Swami Umakantanand Saraswati



The need of today’s times is to understand the youth, religion and religiousness. Usually a religious person is considered as a hardcore person, but that is not being religious. In reality, working towards the fundamental qualities is religiousness. Fundamentals are natural.

To understand the religion, first understand their fundamentals and nature. For example- Fire’s fundamental quality is to burn, ice’s fundamental quality is to cool, and this is only their religion, this is only their nature, similarly a religious person’s nature consists of tolerance, pity, forgiveness etc. and to behave according to these qualities is religion. Religion doesn’t only mean praying, chanting or worshipping. Implementing these qualities and behaving like every other creature is religion. This is why a non-religious person or an atheist is considered harmful for the society because there is no quality of goodness in his nature.

In Haridwar, Uttarakhand, supervisor of Juna arena-kankhal, Swami Dr. Umakant Saraswati Maharaj during his visit to Mumbai, expressed his views in an interview and said that all the problem’s of today’s era are due to deformed concerns and forms of religion. Just the way watering is done to keep the plants green, similarly to know the solution of youth’s problems, we will have to get to the roots. Thus both internal and external nature should be understood.


Youth getting attracted towards western culture is departing from the religion and to get them on right path, we have to tug them towards tradition and sacraments and will have to present the right facets of religion to them. If heart and right facets of religion could be explained, it won’t take much time for them to accept the same. India has been a teacher to the world because of its knowledge and ample of knowledge is preserved in our Vedas. Today it is important to rightly translate through the appropriate medium and present it to the world, so that once again, the generations to come will consider India as a supreme knowledge to the world.

It is also the responsibility of the youth to understand the nature and fundamentals of a religion and to rightly connect and accept it in their lives. Religion is not being hardcore, but is a fundamental nature and behavior; this has to be properly conveyed to the youth.