Saregama Classical Studio – A Unique Collection of Classical Music Videos
Jaipur, 02nd March 2016, ‘Saregama Classical’, Saregama India’s flagship mobile application which
caters to the lovers and aficionados of Indian Classical Music globally will soon have a new program – Classical Studio. It will offer a unique mix of legendary classical music masters performing in the backdrop of India’s greatest monuments. It will help promote both Classical music and India’s
monuments to people within and outside India, thus helping both culture and tourism of the country
For this, Saregama recently shot with Pt. Vishwa Mohan Bhatt against the historical monuments of Jaipur on 2nd of March’16. The shoot was at Gatore Ki Chhatriyan. Going forward, these videos, shot exclusively for Saregama, will feature artistes in exquisite outdoor locations including a
number of historical locales of India. The videos will feature a unique blend of vocal and instrumental performances from prominent artistes such as Pandit Jasraj, Pandit Hari Prasad Chaurasia, Pandit Shiv Kumar Sharma, Ustad Amjad Ali Khan, Vishwa Mohan Bhatt and many more.
From the enchanting sounds of Hindustani to the mesmerizing vocals of Carnatic, the Saregama’s classical catalogue is a mirror of India’s culture and rich tradition of music through the years. Featuring the timeless music of some of India’s greatest legends, our unmatched catalogue of more than
10,000 tracks includes instrumental, vocal as well as new-age fusion music thus making it a fine blend of the past and present. It’s our endeavor to make a niche musical genre such as Indian Classical more accessible to a casual music listener and to make it more relevant to a wider audience via
various digital and offline efforts.
According to Mr. Vikram Mehra, Managing Director Saregama India Ltd., “Being the custodian of the rare recordings of the doyens of the classical music fraternity we believe that the classical music lovers have found the answer to their yearnings in Saregama Classical App. What stands as a testament to the success of this product are the 1.1 lac downloads which happened in the first phase of the app launch. The response has been phenomenal and ‘Classical Studio’ will add another dimension to this
multi-functional digital product and will bring the heritage of Classical Music along with the heritage of our great nation to the masses.”
About Saregama India Ltd.
Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company. Formerly known as The Gramophone Company of India Ltd, Saregama owns the
largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment –
it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.
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