CHANNEL V’S NEW SHOW ISHQ UNPLUGGED KICSTARTS THE MUSIC FERVOUR WITH A LIVE KARAOKE SESSION
Ishq Unplugged – A love story set in the backdrop of a music reality competition
Saturday, March 2016: Channel V’s new fiction show ‘Ishq Unplugged’ launched this week on 7th March at 7:30 PM. The show has a unique setting; backdrop of a singing competition called ‘India’s Star Duo’. Unlike other fiction shows which rely mostly on heavy drama this show will have a perfect mix of singing, romance and drama to keep the youth hooked on. The main leads for the show are not just good actors but talented singers as well.
The main leads Mandy (Mohit Gaur) and Antara (Shruti Prakash) portray singing hopefuls. The romance between two completely opposite characters plays out on the backdrop of the reality show which they want to win for their own reasons. The show airs Mon – Fri at 7.30pm
To let the viewer’s experience the essence of the show, Channel V organized an on ground activation – ‘Live Karaoke Session’ with the show leads at a famous coffee shop in Versova, Mumbai. The participants had the opportunity to sing and have fun with the stars and also win some exciting goodies while they were at it.
The Karaoke activity has also been activated for 5 days across select coffee shops in Mumbai & Delhi.
Kick-starting the activity on the 11th March 2016, the lead cast swayed the audience with a live musical performance on the title track of Ishq Unplugged. Joining in the gusto of karaoke session, the audiences crooned a few notes as well.
Speaking on the Karaoke session activity, Mohit Gaur commented to say, “Ishq Unplugged is a show that brings together an unlikely singing pair who are from completely different worlds. It a show that is a mix of singing and a great storyline that fans will love! I love interacting with the public and Karaoke was a great way to meet them. The Karaoke activity was a fun experiment from the start and hope for many more such ways to meet the audience face to face”
Shruti Prakash, the female lead of Ishq Unplugged shared saying, “The Karaoke session with the fans was truly a memorable experience. Ishq Unplugged seeks to showcase great singing within an exciting storyline. I was glad at receiving positive reviews about the show from our avid fans”
The live karaoke session was abuzz with excitement as fans got to perform along with the Ishq Unplugged duo. The title song brought in a number of people to participate to try their best rendition of the song whilst Mohit and Shruti stood beside them clapping with encouragement!
In addition to the show, Channel V’s dance fiction show D4 – Get Up And Dance (Mon-Fri 7PM), SaddaHaq – Season 2 (Mon-Sat 6:30pm), Teen crime show ‘Gumrah’: End of Innocence (Sunday 7pm) and action-packed romantic drama showcasing two lifetimes Mastaangi (Mon–Sat 6pm) continue to be on air. All the new and current shows are available anytime on hotstar.
About Channel V
Reaching out to almost 40 million viewers every week in India, Channel V is the ultimate destination for youth entertainment in the country. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India’s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India’s Biggest College Festival – VFest and execution of its subsequent annual installments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions. On July 1 2012, Channel V discontinued music programming altogether, marking a paradigm shift in the genre. Pursuing the endeavor of producing content that will build a loyal viewership, Channel V is aggressively pursuing content across various genres through fiction dailies and hard hitting studio formats that address crucial and undermined youth issues. The Channel began shows that truly explored the emotional conundrum that the youth face in today’s day and age. At the same time, the Channel also entertained the audience with shows such as Dare2Date- a hilarious dating reality show and DilDosti Dance- India’s first and only dance fiction show.
Continuing the legacy of being the pioneer in youth entertainment, the shows that are aired on the channel get themselves recognized by winning respected industry awards. Current Flagship fiction show SaddaHaq has won ‘Best Youth Fiction Show’ for 2 years in a row at ITA awards 2014 & 2015.V strongly believes that mobile and digital is the next big thing and therefore as a brand it heavily invests in these platforms. With over 10 million unduplicated active users on Facebook, Channel V continues to gather more audience to engage with our online content. Innovation has been in the DNA of the brand and hence this year Channel V launched VithU – A mobile app for safety. The app has 1 Mn+ downloads across android &iOS platform.
About STAR India:
STAR India has defined India’s broadcast media for the last two decades and is today India’s largest media and entertainment Company.
The STAR India network comprises of more than forty channels in seven languages received by over 600 million viewers every week across India and 100 other countries. The network’s channel portfolio includes Channel [V], Life OK, Movies OK, Star Gold, Star World, Star Movies, Star Movies Action, Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus, India’s No. 1 General Entertainment Channel.
It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and Vijay.
Star India is a wholly owned subsidiary of 21st Century Fox