Making corporate social responsibility work for your business
For companies that see CSR as an opportunity to strengthen their business, the big challenge is execution. Smart partnering can provide a practical way forward.
Mumbai: Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs at various locations.
Corporate social responsibility term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple Bottom Line Reporting (TBL), which is used as a framework for measuring an organization’s performance against economic, social and environmental parameters.
Keeping this in mind, ‘being responsible’ is social initiative by Mr. Atul Malikram with an objective of encouraging the corporates to engage themselves in activities that would contribute to the process of development of society.
At present, most business leaders know that corporate social responsibility is integral to long-term business success, but many CSR programs aren’t part of a coherent portfolio often they are unconnected, poorly measured, unsustainable and have little to do with the company’s business. While not all CSR activities need to deliver business results, every company will benefit from a unified central vision around CSR with mutually reinforcing initiatives.
‘Being Responsible’ will examine your current CSR programs with a critical eye and develop an overarching CSR strategy that reflects the unique requirements and goals of your company. By bringing greater alignment and direction to your CSR activities and measuring results effectively, you’ll become better able to maximize the value of your CSR investments for society and for the business while building a solid foundation for delivering even greater value in the future.
It will enhance your ability to evaluate your current CSR approach, design and execute focused, high-impact CSR strategies that integrate CSR efforts across your organization.