Eureka Forbes unveils Dr. Aeroguardrange of revolutionary air purifiers with state-of-the-art Active ShieldTM technology


Eureka Forbes unveils Dr. Aeroguardrange of revolutionary air purifiers with state-of-the-art Active ShieldTM technology


  • Aeroguard to be now available through retail outlets in addition to direct selling and e-commerce
  • Introduces new technologically advanced air purifiers under Dr. Aeroguard, which will offer customized solutions for indoor air pollution
  • Offers revolutionary ActiveShieldTMtechnology with double sided suction and provides a unique 9 stage purification system


New Delhi, December, 2015:Eureka Forbes, India’s leading health &hygiene company, today introduced a revolutionary innovation in air purification with the launch of its new range of air purifiers under Dr.Aeroguard, powered by state-of-the-art Active ShieldTMtechnology. When Eureka Forbes introduced air purifiers, the category did not exist and had to be created. For over 18 years, the company has invested heavily in monitoring air quality in over 18 cities through its laboratories. In addition, it has undertaken extensive consumer research to now offer customised solutions for Indian conditions.Providing a breakthrough solution to India’s crippling problem of air pollution, the company aims to change thedynamics of air purification in the country, with its diverse offerings.


Having been the first brand to launch air purifiers in India, the company has geared up yet again to undertakea massive initiative to reinvent its distribution strategy. As part of its new strategy, its air purifiers will now be available on retail shelves in addition to being sold through direct selling and e-commerce channels, thereby becoming an omni-channel brand.The company’s air portfolio will be bifurcated into two sub-brands – Dr. Aeroguard (expert and specialist for direct selling) and Aeroguard (available on retail and e-commerce).


According to the System of Air Quality and Weather Forecasting And Research (SAFAR), Delhi saw the highest level of air pollution on December 23, 2015, which is considered severe and could result in an emergency health warning. While most people are relating to an increase in air pollution outdoors, and tend to feel protected within the confined of their homes, it is important to note that air inside our homes can be up to 10 times more polluted than outside air, according to US Environment Protection Agency (EPA). Despite this, indoor air pollution is arguable one of the most overlooked threats to human health.


Priced between INR 9,000 to INR 40,000, Dr. Aeroguard’s new range of premium air purifiers include SCPR 1100, SCPR 700, SCPR 200 and SCPR 100. The Dr. Aeroguard SCPR1100’s covers 1100 sqft, which makes it ideal for use in large office areas and large classrooms. The Dr. AeroguardSCPR100’s compact European design makes it ideal for use on office desks, cubicles, classrooms. Similarly, Dr.Aeroguard SCPR700 covers 700sqft, which makes it ideal for use in medium size office areas, classrooms and living rooms and SCPR 200, which is the most intelligent, compact & efficient air purifier, is most suitable for bed rooms.





The new range of air purifiers, which provides a revolutionary 9 stage purification system, are a unique blend of cutting edge technology and powerful performance. Extremely convenient to use, Dr. Aeroguard’s air purifiers have been designed to simplify tasks, and enhance efficiency levels, while saving time. Certified by the world renowned German ‘gui-Lab’, Dr. Aeroguard range of purifiers are powered by Activeshield x 2 Filtration System.This ultra-precision purification process of Dr. Aeroguard has double the efficiency of purifiers in its class to eliminate sub-micron respirable particles and infection-carrying microbes in the air. Not only do these air purifiers sense, clean and purify, they revitalize the air using a perfect blend of Silver Ions, Diatoms and Vitamins, making the air pure and healthy.While the Diatoms clean the air of formaldehyde, VOCs and harmful chemicals in no time, the Therapeutic Filter in Dr. Aeroguard range of purifiers fills the air with Vitamin C, reducing stress and aiding in relaxation. By releasing the antioxidant Vitamin C into the air, the free active radicals in the air are suppressed which results in active deodorization.


Sharing his thoughts on the announcement, Mr. Shashank Sinha, Senior General Manager, Marketing, Eureka Forbes Limited said, “The air we breathe is pivotal to our health and wellbeing. Awareness levels on the concerning aspects of this grave health threat from indoor air pollution still remains very low. Given the increase in pollution levels in the country, air purifiers have become the need of the hour.With the launch of Dr.Aeroguard, we want to encourage people to take action in minimizing their risk and mitigate indoor air quality problems effectively, by adopting the right technology through these products. Moreover, this strategic step will enable us engage with customers at multiple touch points. With this consolidated and integrated approach, we are also aiming at increasing our market share in the air purification category.”


About Eureka Forbes

Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization with a gross group turnover of Rs. 20,351 million for the year ending 31stMarch 2015. A part of ShapoorjiPallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 53 countries. In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 33 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world. Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.


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