Little’s- baby care brand by Piramal Enterprises, Consumer Product Division

Little’s- baby care brand by Piramal Enterprises, Consumer Product Division

 

Launched in India in 1980, the baby care brandhas garnered great trust amongst millions of Indian mothers over the last three decade.Today Little’s is one of India’s favorite baby care brand with offerings for different life stages of a child from 0 to 4 years of age. Little’s is present in a wide range with more than 100 products including – baby feeding bottles, baby skin-care, baby grooming accessories, baby apparels, baby toys, baby bathing, bedding, travel accessories & baby toilet accessories.

In November 2015, Piramal Enterprises’ Consumer Products Division acquired the brand which includes the entire product range across six major categories. Little’s would be available across 3.5 lakh outlets in India and has been growing at a CAGR much faster than the market over the past few years. Little’s will account 25% of Piramal Enterprises, Consumer Product Division business.From a mere 20 member team, the brand little’s has grown into a large 328 member team. Its product prices range from Rs. 20 and goes up toRs 2000.

The brand has had a market presence since 1980 and is preferred by millions of mothers. All Little’s product are safe and made from best quality material. The testimony is to the fact that In India, any Little’s product is sold in every 5 seconds. Little’s feeding & nursing range is made entirely of food grade and BPA free material.  Our toy range is baby safe, made up of non-toxic material and contains no sharp edges.From feeding to learning to grooming as well as diapering, bathing to bedding, Little’s extensive range of baby care products with more than 100 offerings takes care of all infant needs from birth through first four crucial years of childhood.

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