UNICEF India launches public advocacy campaign

UNICEF India launches public advocacy campaign


Caroline Den Dulk, Chief, Advocacy & Communication, UNICEF India with Sa..._1
Chief Advocacy and Communication, Unicef India, Caraline Den Dulk, centre, poses with the crew of #FairStart campaign, Cameraman Sahil, left, Art Director Suraj, centre foreground, and Costume organiser Belinda after a press conference in New Delhi, India, Wednesday, May 25, 2016. Photographer/ Mustafa Quraishi

‘Fair Start’ for Every Child

NEW DELHI, May , 2016:  UNICEF India today unveiled the ‘Fair Start’ film as part of a (social) media campaign that will focus on persisting inequities that large groups of children in India face, affecting their survival, growth and development. A series of impactful films will give an insight into the lives of millions of children from various backgrounds, who are full of potential but less likely to grow up healthy and safe, less likely to attend school , less likely to learn, and more likely to be married as children.

Introducing the film, Caroline Den Dulk, Chief, Advocacy & Communication, UNICEF India said, “Every child deserves a fair start in his/her life and deserves adequate nutrition, education, sanitation, protection and health care. The campaign draws attention to the lives of many children who are deprived of these basic rights, often at times determined simply by where they are born. Every child should have a fair and equal chance in life, irrespective of their caste, ethnicity, gender, poverty, region or religion.”

UNICEF works closely with the Government of India and many other partners to curb the situation of the most vulnerable and deprived children, ensuring that each child born in this vast and complex country gets the best start in life, thrives and develops to his or her full potential.

Every Child deserves a #FairStart.  Currently, 6.1 million children in India are out- of -school[1]; around 10 million children are engaged in work in India[2]; close to 3500 children die every day before reaching age 5[3]; 42 per cent of tribal children in India are stunted in their growth and development[4]; and almost half the population of India, about 564 million people still practice open defecation[5].Girls in India deserve an equal chance in life too, but on an average 2.22 million girls marry early every year in India[6], and 23% girls between 15-19 years of age experience physical or sexual violence[7].

“Often the issues faced are immensely complex in nature and cut across all layers of society”, said Mrs. Den Dulk. “To make change happen a mind-shift is required. The #FairStart campaign aims at engaging the larger public in a debate and for everyone to see they have a role to play to make sure every child can have a fair chance in life”.

The ‘Fair Start’ films were produced with the participation of a group of children who brought their own daily reality to the film set.


“We have made this film with a lot of love and we hope you like it. Help us get a fair start, life. We deserve a #FairStart”


“The #FairStart campaign was quite a remarkable and prestigious project to work on for me, as well as the entire team. at Avant Garde Films. The most memorable thing was working with such wonderful kids from ‘Bigger Than Life’ NGO. They played cast and crew really well. For me, and I am sure for everyone who was a part of this project, it would be the most memorable experience and will be close to our hearts forever” – Abhishek De, Avant Garde Films.



Sahil: Camera man – Sahil is a 14 year old enthusiastic boy who is interested in sports and music. He is an avid cricket fan and wants to pursue cricket as his profession. He has a mother and a sister who love him. His father passed away 3 years back. He helps his uncle in laundry work. Sahil goes to an English medium school.

Suraj: Art Director – Suraj is 10 years old. He has 3 sisters and 2 brothers. His mother works very hard selling corn. He helps his mother at her work. His father is an alcoholic and fights at home. Suraj wants to become a scientist when he grows up.

Shawn: Camera Man / Director – Shawn is 15 years old. He has 6 siblings. Since his father has left home and mother keeps unwell he has taken up the responsibility to work and earn money for his home. So he goes everyday to clean gutters. He does not go to school but wants to. He is good at football. He is very helpful and caring by nature.

Belinda: Costume – Belinda is 13 years old. She goes to a municipal school. She is Shawn’s sister. She works at home after school hours. She is a very shy girl but aspires to become an office accountant when she grows up.

Link of the movie: http://unicf.in/FairStart



UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: http://www.unicef.org and http://www.unicef.org/india


For more information, please contact:


Caroline Den Dulk, Chief of Advocacy & Communication,

Tel: 9818106093,  Email: cdendulk@unicef.org


Geetanjali Master, Communication Specialist, UNICEF India

Tel : 9818105861, Email:gmaster@unicef.org
Sonia Sarkar, Communication Officer, UNICEF India

Tel : 9810170289, email :ssarkar@unicef.org

For further information, contact:
PR24x7 Network Limited
Atul Malikram






[1] SRI-IMRB Study for MHRD, Govt. of India, 2014

[2] Census 2011

[3]2013 Report of Sample Registration System

[4]RSOC 2013-14

[5]UNICEF-WHO Joint Monitoring Report 2015

[6] Census + RSOC 2013-14

[7] NFHS3


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