Yamaha Fascino Miss Diva- Miss Universe India 2016 launches its fourth edition with
Lara Dutta in an all new avatarto be telecasted on Colors Infinity
Mumbai, June , 2016:The glamour quotient and oomph factor of Yamaha Fascino Miss Diva – Miss Universe India 2016 just elevated with the launch of its all new season on June 4 at Amadeus, NCPA. Saturday evening saw a high fashion, elegant, sassy launch party of the season 4 of the property which saw Actor and Former Miss Universe, Lara Dutta and her Bollywood superstar friends like Kangana Ranaut flagging off the new edition of the series.
Lara Dutta who is the mentor and face of the series will be seen in a whole new look. The winner represents the country at the coveted pageant Miss Universe.Collaborating in this incredible journey of bringing forth Indian beauty and talent at the global beauty platform, the former beauty queen will take over the mantle of finding that one girl who will revolutionize the definition of elegance, poise and beauty.On the occasion, Lara Dutta said, “I am extremely excited to be back with the new season of Yamaha Fascino Miss Diva 2016, which has a whole new look this year. It’s exciting to be a part of this journey in finding the perfect representative who is the Indian face of beauty, who possesses elegance, confidence, poise and intelligence. This journey has always been close to my heart and I hope this season is the one that brings us that exceptional girl who will bring the Miss Universe crown back to India”.
The Launch party witnessed the crème de la crème of the city coming together to support the series and raised the fashion quotient to another high.
Yamaha Fascino has partnered with the pageant as the title sponsor as it reflects the spirit of freedom and the desire to go beyond conventional boundaries. The brand aims to fascinate the youth by fulfilling their life with products and services. One lucky finalist will also stand a chance to feature in a brand new Yamaha Fascino TV commercial!
Speaking on the occasion, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd said, “Yamaha Fascino Miss Diva – Miss Universe India 2016 is the right platform for modern Indian women to get recognized for their passions and aspirations. We are proud to be the title sponsor of the pageant for the third time in a row. As a young brand, we firmly believe in the potential of young India. With this in mind, we at Yamaha, want to support, encourage and give them a more fulfilling life.”
The pageant is in partnership with Colors Infinity. The 7 part reality tele-series will be aired on COLORS INFINITY – Viacom18’s English General Entertainment Channel under the flagship brand COLORS. Speaking on the show Hashim D’Souza, Vice President – Programming Head of English Entertainment, Viacom18, says “Miss Diva – Miss Universe India is one the most popular and prestigious pageants in India. The content marries well with the COLORS INFINITY banner and we are happy to be partnering with the pageant.”
Lara Dutta, along with an elite fashionableset of panelists and judges will chronicle the journey of the finalists from across the countryand judge them on various tasks. The themes will be designed and judged on various parameters ranging from ramp walk, photoshoot, perfect body, communications skills and more.
The nationwide auditions begin from June 17, 2016, giving the winner the once in a lifetime opportunity to attain a ticket to Miss Universe. The auditions will traverse through the length and breadth of the country to bring to you the best from cities like Lucknow, Indore, Ahmedabad, Kolkata, Chandigarh, Pune, Hyderabad, Delhi and Bengaluru that will culminate into the final leg of auditions at Mumbai.
Embark on this incredible journey along with the divas as they compete for the most desired crown!
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