JAIPUR, India (August11, 2016)— Continuing with its focus on directly connecting with its target audiences—the aspirational and young risers of India,Datsun officiallyrolls out second leg of its‘Ready India’ drive campaign today inJaipur, Rajasthan. The campaign was kick started last month from South and received a tremendous response. The ‘Ready India’ drive has now reached its second stage where it will connect with its customers in Western markets and will move to Northern region in its third leg.
The ‘Ready India’ drive campaign will enable the brand to get fans and potential customers closer to the newly-launched Datsun redi-GO.As part of the larger ‘Ready India’ marketing campaign, the drive experiences will aim to build further engagement with people in Tier II and Tier III cities in India throughout the year and raise awareness of the all-new Datsun redi-GO.
“The Datsun redi-GO has received a tremendous response from customers in Rajasthan and Jaipurbeing a commercial hub of the state, we are proud to start with our second leg ofthe drive campaign in this pinkcity,” said Sanjay Gupta, vice president – marketing, Nissan Motor India Pvt. Ltd.“Our aim with the ‘Ready India’ drive is to directly connect with the young risers in the heartland of India and keep the redi-GO’s great momentum going.”
Launched in June 2016, the Datsun redi-GO is aimed at redefining the entry-level car segment in India with an attractive price of Rs.2.44 lakh (Ex-showroom, Jaipur). Ithas redefined conventional notions in the entry-level car segment and offers a class-leading ‘Tall Boy’ design that offers maximum space, best-in-class ground clearance of 185 mm, and segment-best mileage of 25.17 kmpl. It also has many attractive elements, such as its brave and bold “YUKAN” design, lowest total cost of ownership versus its competitors in its segment, and day-time running lamps, among others.
Since its launch, Datsun has received over 10,000 bookings for redi-GO,and nearly 80,000 thousand enquiries from all over India, with the majority of the bookings from major metropolitan centres and Tier II cities. Over 300,000 people have downloaded the ‘Datsun India App’ mobile application to date, demonstrating strong interest in the car from the younger generation.
Datsun redi-GO is available across the 232 Nissan and Datsun sales outlets in India.With 300 dealerships planned to be established throughout India in the near future, Datsun will be able to cover up to 90 per cent of current and prospective customers in the country and provide them with easy and immediate access to sales and aftersales services.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father YoshisukeAikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.
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