BIG MAGIC LAUNCHES ‘BIG MAHOTSAV’ ON RADHA ASHTAMI
ROOTED PROPERTY TO CELEBRATE INDIAN FESTIVALS WITH ENTERTAINING PERFORMANCES
LAUNCH EVENT HOSTED BY PADMA SHRI AWARDEE & POPULAR FOLK SINGER MALINI AWASTHI
National, September 2016: BIG Magic, the light hearted entertainment channel is adding yet another engaging and innovative offering to its bouquet with the launch of ‘BIG Mahotsav’ – A cultural entertainment event to celebrate popular Indian festivals. Hosted by Padma Shri Awardee & popular folk singer Malini Awasthi, the launch event will celebrate the love and romance of Radha & Krishna with folk music, folklores and performances by notable devotional artists Kumar Vishu and Alok Pandey.
On the auspicious occasion of Radha Ashtami, the one hour show will be aired on 9th September at 7:30 pm with a repeat telecast on Saturday at 6 pm and Sunday at 7 pm on BIG Magic.
On the launch of BIG Mahotsav, a spokesperson from BIG Magic said, “BIG Mahotsav is a one-of-a-kind special event that celebrates popular Indian festivals. It will capture the authentic essence of the festival with cultural performances by acclaimed artists and folklores. The launch event based on Radha Ashtami, will be the first time that the festival will be celebrated on national television.”
A special Ras Leela act will engage viewers with a perfectly synchronized performance. ‘BIG Mahotsav’ will be a unique platform for cultural enthusiasts to come together and celebrate every occasion with much fanfare, thereby resulting in a renewed user engagement.
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – a light hearted entertainment channel, BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America. For more information, log on to www.reliancebroadcast.com