Naamkarann is my most thought provoking project yet with my strongest female lead

 “Naamkarann is my most thought provoking project yet with my strongest female lead” – Mahesh Bhatt


Indore, 8th September 2016:STAR Plus and Mahesh Bhatt have come together to launch the most awaited show of the year.He will introduce his leading lady, a 10-year-old tough, gritty and spunky Avni with a brand new show ‘Naamkarann’. The show will bring to its viewers a girl’s perspectiveon an absence of a ‘normal family’ as in Avni‘s life, propelling her to develop strength which sets her apart from most kids of her age. The storyteller, Mahesh Bhatt along with his protagonist Arsheen Namdar and reel-life mother BarkhaBisht visited the city of Indore on 8th September to share their love and journey with their fans in the city.


The show has successfully brought together the most talented and renowned artists and musicians like Arijit Singh, Monali Thakur, AnuradhaPaudwal, Kumar Sanu, Pala, JeetGanguli and Anu Malik to create the music for the lyrical moments in Avni’s world. Monali Thakur who is the voice behind the title track of Naamkarann says, “The lyrics of the title song, Naamkarann, will connect with any woman instantly. The thought ‘Don’t label me, don’t name me’ in the song expresses the pursuit of every woman trying to find her own identity. Naamkarann is going to compel people to rethink the social structures and norms with Avni’s identity quest.”


An acclaimed director and writer, Mahesh Bhatt’s stories have always unearthed different dimensions of human emotions and complex relationships.  He says “Television is able to create mindset change and that’s why I’ve chosen to tell this story on TV. It is a privilege to step into the space of consumers every day and incept a thought there.Naamkarann is my most thought provoking project yet with my strongest female lead as Avni. Star Plus has always built iconic characters who have become household role models earning a huge share of heart with viewers.”


Overwhelmed with the response on the music launch and introduction to the viewers, Arsheen Namdar said, “Avni is not at all like me or my friends. Mahesh Uncle has helped me understand Avni and her family.”


Meanwhile, Barkha Bisht who will be returning to STAR Plus after half a decade shared, “Avni is an extremely perceptive and mature child. Being a mother in real life as well, witnessing Avni’s struggle to understand the absence of her father from her life and yearning for him is heart wrenching


With a stellar cast including the return of veteran Reema Lagoo on television along with Viraf Phiroze Patel, Sayantani Ghosh and more, this show is set to create a new benchmark in the GEC space.



Mahesh Bhatt’s ‘Naamkarann’will be aired from 12th September, every Monday to Saturday at 9 pm on STAR Plus!

For further information, contact:

PR24x7 Network Limited

Atul Malikram



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