~94.3 BIG FM FLAGS OFF 4-days RJ Marathon ‘Studio on Wheels’ for promoting women safety~

Lucknow, 23rd May, 2017: India’s biggest and No.1 radio network, BIG FM has set its foot in Lucknow, the largest city of Uttar Pradesh known for its rich multi-cultural heritage. Acclaimed Bollywood actress Huma Qureshi launched Lucknow’s newest radio station as she flagged off ‘Studio on Wheels’, a 94.3 hours RJ marathon in the city. 94.3 BIG FM, which will entertain listeners with its ethos of ‘Hit Thhe Hit Rahenge’, will play an interesting mix of Hindi music from the golden era and introduce the city to its first and only timeless music radio station.

BIG FM enjoys the unique distinction of being the most heard radio station across metro & non metro cities like Mumbai, Chennai, Bangalore, Kanpur, Indore, etc. and it will aim to replicate its success in Lucknow too.

As the station went live officially, BIG FM launched ‘Studio on Wheels’, a first-of-its-kind RJ marathon in Lucknow. The 94.3 hours long marathon will feature the stations top RJs doing their shows live on ground from iconic locations across the city entertaining & meeting the audiences, while raising awareness about women safety and respect. The radio network aims to engage listeners and society-at-large about the various aspects concerning women’s safety and create a momentum around it. 94.3 BIG FM’s RJs will give a voice to today’s youth giving them a platform to pledge their support for the cause by giving a missed call or whatsapp on 9918860943, or pledging online using #care4her.

The radio station has strong local connect with listeners as its providing content and show concepts that echo music choices of people of Lucknow. A perfect composition of hit music from the golden erain its offering is reflected by its campaign line ‘Lucknavi Andaaz Retro Bollywood Sang’. An amalgamation of localized music with original content, based on the listening pattern of the city will compel listeners to tune into 94.3 BIG FM.

BIG FM’s award winning and most heard show ‘Suhaana Safar with Annu Kapoor’, ‘Seher with Anoop Jalota’along with national shows ‘Yaadon ka Idiot Box’ & ‘Lamhe with Mantra’ will also feature on the station. This bouquet of trademark offerings will be combined with fresh voices of RJs that imbibe local Lucknawi spirit & essence of the city. Morning show ’BIG Chai’ airing from 7am to 10 am with RJ Sana, will provide a renewed experience to the listeners to begin their day with positivity. The afternoon show ‘BIG Memsaab’ with RJ Rafat will offer interesting trivia on food and fashion. The prime-time show ‘‘Thhodi Si Guftagu’ with RJ Aamir from 9pm-11pm will build a sense of nostalgia among the listeners.

Commenting on being a part of the launch of 94.3 BIG FM, talented actress Huma Qureshi said, “Radio has always been a great source of entertainment especially during my long journeys to the remotest cities of the country. Coming from Delhi, were the station is retro, 92.7 BIG FM has been influential in keeping me connected with the iconic music of Indian cinema. Later in Mumbai too, its original concept based shows and retro music kept me entertained in the new city. It feels quite overwhelming to launch the replica of this most entertaining radio statio in the city of ‘Nawabs’ known for it rich cultural ethnicity. I take great pride to be a part of 94.3 BIG FM’s social campaign to promote the message of women’s safety, a fact that needs cognizance of each and every citizen of the country.”

Speaking about being a part of Lucknow’s new radio station 94.3 BIG FM RJ said, “It feels good to see BIG FM reaching out to more listeners and expanding its presence in cities that have a very strong local culture. With the launch of a new frequency in Lucknow, we aim to engage more listeners and enchant them with our unique shows, spread awareness about various social causes, in addition to providing entertaining retro music.”


For more details please contact:

PR 24×7 Network Limited

Atul Malikram@9827092823

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