All posts by Atul Malikram: PR 24x7 Network Ltd.

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ALTBalaji brings you India’s biggest cover up, Bose -Dead/Alive

ALTBalaji brings you India’s biggest cover up, Bose -Dead/Alive

ALTBalaji unravels India’s best kept secret, the conspiracy behind Subhash Chandra Bose on 18th Aug

TRAILER OUT on 18th August only on ALTBalaji #ALTBalajiOriginal
Friday, 15th August: ALTBalaji has done it again by bringing together lethal combination of Hansal Mehta- Rajkummar Rao for their next show “Bose- Dead/Alive.” The two have always resulted in making award winning as well as path breaking movies such as Shahid, Citylights and Aligarh to name a few. The power duo is back together with their next project with Ekta Kapoor, albeit in a completely different platform, one that is digital in nature, for India’s largest online video platform for original shows- ALTBalaji. Apart from taking the web world by storm, it is the subject that is bringing them together which is sure to be a talking point as the show is an unraveling of one of the greatest heroes of our country, Subhash Chandra Bose and India’s biggest coverup so far!

Ekta Kapoor affirms that, “Subhash Chandra Bose was one of the greatest freedom fighters of our country. His story is exciting, extra ordinary and one that deserves to be told with great pride. It may also be India’s biggest cover ups till date. His sudden disappearance still remains a mystery. After doing immense research into the life of Subhash Chandra Bose, we realized that this story needs to be showcased. Therefore, it was befitting for the same to be a part of ALTBalaji’s mobile platform. There is no better combination suited for this series other than Hansal Mehta and Rajkummar Rao. The two bring out the best in each other and this de classified re telling of theBose tale is sure to exemplify the same.”

Speaking on the same, national award winning creator of the show, Hansal Mehta says that, “The show is not another boring biography. It is the unveiling of India’s biggest cover ups. It is a fast paced, gripping tale on a man whose trajectory is one of the most fascinating stories ever. The web series is structured like a thriller, so while one will learn about his life, it will also leave you on the edge of the seat. Our intention is to portray Bose as a contemporary hero, a rebel who worked in different ways, thereby making him relevant and a part of today’s youth, and the best medium to do so was via ALTBalaji.”

Check out the latest video posted by ALTBalaji on their social media platforms:

Fb: http://bit.ly/newspaperFB
Insta: http://bit.ly/newspaperIG
Twitter: http://bit.ly/newspaperTW
YT: http://bit.ly/newspaperYT

Nuvoco’s Jojobera Cement Plant organizes PF awareness programme

Press Release

Nuvoco’s Jojobera Cement Plant organizes PF awareness programme

August 2017: Nuvoco’s Jojobera Cement Plant (JCP) organized an awareness programme on Provident Fund (PF) contribution for employees at JCP conference room. Safi Ahmad, Assistant PF Commissioner and Rajib Chatterjee Senior Officer (PF) explained about the importance and benefit of PF contribution.

While addressing the gathering Mr Ahmad said that any claim will be settled within three days subject to proper documentation. To ensure speedy clearance everyone should link their PF with Aadhar card, Pan Card and bank account. He also informed about the various employee benefits that are available to employees like widow and child pension, advance for marriage, education and medical emergency. Additionally employees can withdraw money for purchase of house. Talking about the initiative Manoj Agarwal, Senior Vice President JCP is of the opinion that these kind of awareness programmes are very beneficial to the employees as they get to know about the various benefits that are available to them at the same time can clear their doubts from the concerned authorities directly. The programme was a huge success as large number of officers and contract employees turned up for the event.

Photo Caption: (R to L) Safi Ahmad Assistant PF Commissioner; Rajib Chatterjee Senior Officer (PF); along with the employees.

About Nuvoco

Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited), is a leading manufacturer and retailer of construction materials with a vision to build a safer, smarter and more sustainable world. Nuvoco started operations in India in 1999 and has since emerged as one of the major players in India; a reputation that is built on the foundations of Quality, Innovation and Trust. Today it has an installed capacity of around 10.92 MTPA with six cement plants in Chhattisgarh, Jharkhand, Rajasthan and West Bengal; and a pan-India presence in the ready-mix concrete (RMX) business with close to 70 plants across the country. Our operational focus is currently across two business divisions; in Cement we are amongst one of the leading players in Eastern, Central and North India; with high performance blended cement variants. Our premium product portfolio includes The Original Jojobera PSC, Concreto, Duraguard, Duraguard Microfiber, and Infracem. We have also forayed into value added products like construction chemicals, wall fill solutions and cover blocks. Our Ready-Mix Concrete is trusted alike by large developers, small contractors, builders, architects, government agencies, and individual house builders. The premium product range comprises Mega™ Series, Mega™ LWC, InstaMix, Artevia™, Agilia™. Guided by the enduring principles of safety for its employees and social responsibility for the community, the company is charting new roads in providing solutions to meet the country’s infrastructure needs. [www.nuvoco.in]

Tenali Rama is trapped between the two wives of King Krishnadevraya

Tenali Rama is trapped between the two wives of King Krishnadevraya

Pandit Rama Krishna a.k.a Tenali Rama has gained a lot of popularity because of his wit and humor. With each episode Tenali Rama gives out solution to the toughest problems in a quirky way. But this time Tenali Rama is stuck in between the two queens and he has to choose one queen who would get the exquisite Mangtikka sent by Queen of Sundergarh.

In the Darbaar of Vijaynagar, King Krishnadevraya (Manav Gohil) receives a very precious a very exquisite Sindoor pat (Maang tikka) as a gift from Sundergarh Kingdom. The Queen of Sundergarh wanted King Krishnadevraya off her kingdom and as a symbol of peace she sent a Maang tikka. Though the king accepts the offer, he is now in a dilemma as he has two wives and he can’t upset one wife by giving the Maangtikka to the other wife. Krishnadevraya who wants to be fair in his decision asks Rama to make the decision and choose who should get the Sindoor pat.

Will Rama be able to make a fair decision or will he upset one of the Queens?

Krishna Bharadwaj who plays the role of Tenali Rama said, “Being a courtesan in the Darbar, Rama makes sure that he keeps everyone happy. But this time Rama have to please both the Queens. It’s a tough decision for him but it will lead to interesting and hilarious situation.”

To know how Rama will deal with this situation, Tune into Tenali Rama, Monday to Friday, 8pm only on Sony SAB!!

Revealed- The First Look of ALTBalaji’s Bose-Dead/Alive starring Rajkummar Rao in and as Subhash Chandra Bose!

Revealed- The First Look of ALTBalaji’s Bose-Dead/Alive starring Rajkummar Rao in and as Subhash Chandra Bose!

The combination of Hansal Mehta and Rajkummar Rao has always been a deadly one, what with the duo coming out with much acclaimed movies like Shahid, Citylights and Aligarh to name a few. The duo comes together once again but on a completely different platform, one that is digital in nature and has created a storm ever since it was launched in April 2017, Ekta Kapoor’s brainchild ALTBalaji.

Titled “Bose-Dead/Alive”, the show is an unraveling of India’s biggest cover up, based on the life of Subhash Chandra Bose. Rajkummar, an actor known for his sheer dedication and talent has given his blood, sweat and tears and the transformation is visible in this exclusive first look image.

The trailer of ALTBalaji’s Bose-Dead/Alive will be launched on 18th August, 2017. Directed by Pulkit, the show has been created by Hansal Mehta

Links :

TWITTER: http://bit.ly/2uBFxK1

INSTAGRAM: http://bit.ly/2uBWSCD

YOUTUBE: http://bit.ly/2vw7S3f

Official Hashtag :

#IndiasBiggestCoverup

HOW ARUN GAWLI AND ARJUN RAMPAL BROKE THE ICE The Life Changing Mango Milkshake for Arjun Rampal! A UNIQUE FRIENDSHIP- ARJUN RAMPAL AND ARUN GAWLI

HOW ARUN GAWLI AND ARJUN RAMPAL BROKE THE ICE
The Life Changing Mango Milkshake for Arjun Rampal!
A UNIQUE FRIENDSHIP- ARJUN RAMPAL AND ARUN GAWLI

Much ado has been made about the Arjun Rampal starrer DADDY based on the life of Arun Gawli. From the look of the movie, to the sets that enables one to revisit Mumbai as Bombay to the uncanny similarity between Arjun Rampal and Arun Gawli, Daddy is slated to be one of the most awaited films of 2017. But, what is yet to be known is how the two men, one who is a gangster politician and the other who is an actor, broke the ice and bonded, so much so that Rampal gained the trust of Gawli to give him the rights of the story that is bound to create history.

It happened on a fateful day when Gawli was to sign the contract but he only had two humble conditions before doing so, the first one was that the two men should milk a cow before signing as his last name aptly suggests “Gaw”li is from the family of milkmen and it was considered auspicious to milk a cow before starting anything new. The second and more difficult condition was that Arjun must have a glass of Mango Milkshake. While the latter seems easy, it was surely the most difficult thing for Rampal as he detests Mangoes and has never had them! The trust between the two men and the fact that Arjun readily gulped the mango milkshake offered to him and also milked a cow with him, was more than enough for Gawli to green light Rampal’s project. Gawli only said a few words at the time and those were, “Tum Pe Bharosa Hain/I trust you.” And that is how DADDY the movie, came into existence!

Wave Cinemas Ponty Chadha in association with Raju Chadha, Karta Entertainment and Kundalini Entertainment present Daddy, releasing on 8th of September 2017.

Arjun Rampal, Aishwarya Rajesh and Sajid Ali seek the blessings of Lord Krishna as they launch the Ganpati song from their film DADDY

Arjun Rampal, Aishwarya Rajesh and Sajid Ali seek the blessings of Lord Krishna as they launch the Ganpati song from their film DADDY

Seeking the blessings of Lord Krishna on the holy day of Dahi Handi, Arjun Rampal launched the Ganpati song from his film Daddy. Arun Gawli was one of the people and for the people, so what better way than to launch the song amongst the crowd, amongst everyone?
Titled Aala Re Aala Ganesha, the song has been composed by ace music maestros Sajid-Wajid and is picturised on Arjun and Aishwarya ringing in the Ganpati festivities as Arun and Asha Gawli.
What a unique way of launching the song and seeking blessings of Krishna and Ganpati at the same time!

Hindware launches ‘Startwith theExpert’ TVC Campaign with Brand Ambassador Shah Rukh Khan

Hindware launches ‘Startwith theExpert’ TVC Campaign with Brand Ambassador Shah Rukh Khan

New Delhi, August 2017: Bollywood Icon Shah Rukh Khandonstheavatar of an expert guide as he urges customers to #StartWithTheExpert for India’s leading sanitaryware brand Hindware’s new TVC campaign. Through the television commercial, Hindware communicates its philosophyof being the Expert Companion in helping consumers make their dream bathrooms.

Mr. Sandip Somany, VCMD, HSIL Limited said, “As a brand, with close to 6 decades of experience, Hindwarehasgathered extensive understanding of the consumer needs and have harnessed it to offer products and services which fulfill not just the rationale but the emotional needs of the consumers.”

“Ourseries of four television commercialsreinforcesour commitment to provide high-quality bath solutions and expert advice to Indian consumers to assist them in creating their dream bathrooms.” he added.

Mr. Manish Bhatia, President BPD added, “This campaign will be amongst the largest in the industry so far and in keeping with times it will be a 360 degree campaign activating all touch points like airports, television, cinemas and internet. We intend to cement our position as 1st brand of choice for any Indian who wants to make their dream bathroom come alive. All they have to do is to start with the expert; come to Hindware”.

“I share a great relationship with Hindware and admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences”, said brand ambassador Shah Rukh Khan.

CONCEPT NOTE
The film successfully captures the real journey that two couples go through during their journey in designing their dream bathroom. Narrated by Shah Rukh Khan, TVC takes us through two routes that different customers take to renovate their bathrooms.While one customer undertakes the project based on the examples present in the magazines and other’ssources, the other customer turns to Hindware for expert advice.When the renovation is complete, the customer who sought Hindware’s advice ends up with an extremely stylish and well-coordinated‘dream bathroom’, while the other customer ends up with a ‘bathroom from hell’. The TVC ends with Shah Rukh Khan urging the customers to ‘Start with the Expert’ today.

TVC DETAILS
Creative Agency: McCann
Production Agency: Flying Saucer
Director: Pushpender

A massive media campaign with estimated 1000+ GRP’s has been undertaken to popularize the new brand positioning through this TVC.

You can view the campaign on http://www.hindwarehomes.comand at: