Hindware launches ‘Startwith theExpert’ TVC Campaign with Brand Ambassador Shah Rukh Khan

Hindware launches ‘Startwith theExpert’ TVC Campaign with Brand Ambassador Shah Rukh Khan

New Delhi, August 2017: Bollywood Icon Shah Rukh Khandonstheavatar of an expert guide as he urges customers to #StartWithTheExpert for India’s leading sanitaryware brand Hindware’s new TVC campaign. Through the television commercial, Hindware communicates its philosophyof being the Expert Companion in helping consumers make their dream bathrooms.

Mr. Sandip Somany, VCMD, HSIL Limited said, “As a brand, with close to 6 decades of experience, Hindwarehasgathered extensive understanding of the consumer needs and have harnessed it to offer products and services which fulfill not just the rationale but the emotional needs of the consumers.”

“Ourseries of four television commercialsreinforcesour commitment to provide high-quality bath solutions and expert advice to Indian consumers to assist them in creating their dream bathrooms.” he added.

Mr. Manish Bhatia, President BPD added, “This campaign will be amongst the largest in the industry so far and in keeping with times it will be a 360 degree campaign activating all touch points like airports, television, cinemas and internet. We intend to cement our position as 1st brand of choice for any Indian who wants to make their dream bathroom come alive. All they have to do is to start with the expert; come to Hindware”.

“I share a great relationship with Hindware and admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences”, said brand ambassador Shah Rukh Khan.

The film successfully captures the real journey that two couples go through during their journey in designing their dream bathroom. Narrated by Shah Rukh Khan, TVC takes us through two routes that different customers take to renovate their bathrooms.While one customer undertakes the project based on the examples present in the magazines and other’ssources, the other customer turns to Hindware for expert advice.When the renovation is complete, the customer who sought Hindware’s advice ends up with an extremely stylish and well-coordinated‘dream bathroom’, while the other customer ends up with a ‘bathroom from hell’. The TVC ends with Shah Rukh Khan urging the customers to ‘Start with the Expert’ today.

Creative Agency: McCann
Production Agency: Flying Saucer
Director: Pushpender

A massive media campaign with estimated 1000+ GRP’s has been undertaken to popularize the new brand positioning through this TVC.

You can view the campaign on http://www.hindwarehomes.comand at:

Kraft Heinz introduces the ‘New Best Ever Complan’

Kraft Heinz introduces the ‘New Best Ever Complan’

National, August, 2017: Complan, one of India’s most trusted and iconic brands, today announced the launch of a new brand philosophy and unveiled a tastier and more delicious, protein rich Complan. For several decades, Complan has been a trusted brand for millions of households across India and enjoys an inordinate brand equity amongst its consumers. In direction of its stated mission – ‘To be the Best Food Company Growing a Better World’, The Kraft Heinz Company decided to go for a complete brand make-over by making the product significantly better on the top two consumer drivers of the MFD category – taste & nutrition. The New Best Ever Complan is significantly better on taste (confirmed by blind testing across India) & has significantly high quantity of the best quality protein.

And to further enhance the product ‘New Best Ever Complan’ is now also clinically proven to give 2X growth. The recipe is enriched with 34 pro-immunity nutrients like iron and calcium and one glass of Complan in milk has protein equivalent to two glasses of milk.

The iconic brand has always stood for better height for kids. With this relaunch, it strengthens its proposition with not just focusing on being tall, but also ‘Standing Tall’ – a new idea of success that is ‘UNSELFISH’. Success that is inclusive and takes others along – no longer a zero sum game. Complan, collaborates with mothers in raising a whole new generation of No. 1s that even the No. 1s look up to. And this is summarized in the new brand philosophy -“Don’t Just Be Tall, Stand Tall”.

On the occasion of the launch, Niladri Deb, Managing Director of Kraft Heinz India said, “India faces a peculiar challenge of nutritional deficiency across children, which can impede the growth of the nation the most thus preventing kids from reaching their full potential. As a company known for delivering world class products, we constantly reinvent our brands to offer the best value for our consumers. Complan has been one of our key brands, and we felt we needed to enhance the brand offering to amplify the nutrition quotient and thus improve the reliability of the brand. Many months have gone behind putting together a newer, better, tastier Complan and we are extremely excited in launching it in our biggest market, West Bengal today. The brand philosophy for Complan is propagating the idea of success that is unselfish, inclusive and shared because when we enable others to succeed, success tastes even better.”
The event saw a performance by the Bangla band Chandrabindoo, known for its deep knowledge of popular culture, colloquial lyrics and references to current affairs. The band performed its special original composition for Complan, a song that highlighted the brand’s new philosophy on unselfish success and the joy that comes by sharing that success.
As title sponsors of ‘Dadagiri Season 7’ on Zee Bangla TV, Complan has a special surprise for viewers tuning in to the show that will telecast on August 12th and 13th. Participants from these special episodes were also present at the event. Sixteen-year-old Iqra Rasool, a Kashmiri girl who fought all odds to play professional cricket, was recognized as a perfect example of achieving success against the odds thereby establishing Complan’s new brand philosophy.

Speaking at the launch, Vikramjeet Singh CMO, Kraft Heinz India said,“Complan is an iconic brand that we have all known of as children. I’m a Complan Boy, I’m a Complan girl are iconic signatures of height growth in our country. It is our constant endeavor to provide consumers with the best product that delivers on what they are looking for – taste & nutrition. But we also believe that brands must have a purpose – something that our consumers can relate to and get inspired from. In this highly competitive world, parents are always looking out for ways that not just makes their kids grow well but also become better human beings. We believe that Complan’s new product & philosophy addresses that need. Our product delivers on both taste & nutrition in a never before way and our new POV on success will help our consumers & our country become a more inclusive growth society where success is not a zero sum game but a shared one.”

The New Best Ever Complan gives mothers a choice of yummy flavors like Royale Chocolate, Creamy Classic, Kesar Badam, Pista Badam, Rich Kulfi, Memory Badam Chocolate & Nutrigro Badam Kheer / Delicious chocolate / Creamy vanilla (for toddlers).

Aristocrat offers exciting discounts for Hajj Pilgrims

Aristocrat offers exciting discounts for Hajj Pilgrims
Deals upto 50% discount and an additional 10% off on purchase of two bags or more

National,August 2017:Aristocrat, the value brand from V.I.P Industries, India’s leading luggage company, presents attractive deals for Hajj Pilgrims. Hajj is known to be the most defining juncture for every Muslim in the world. Celebrating this spirit of the community, Aristocrat hasintroduced the most budget friendly range of luggage bags with enticing offers for Hajj pilgrims.

Offering a 50% discount on the purchase of Aristocrat Kite 4W and Dove DFT bags. Making the offer more exciting, Aristocrat offers an additional 10% discount on the purchase of two bags or more. The Hajj special collection from Aristocrat has strolleys, duffle bags that have been impeccably designed for long-lasting durability and offers an excellent value for money.

Commenting on the exclusive offer, Mr. SudipGhose, Vice President-Sales and Marketing, V.I.P Industries says, “As a luggage company we ensure that our brands offer products that meet demands, style, taste and needs of the common man. Hajj is considered to be one of the most significant journeysfor all the Muslims around the world. We are delighted to be introducing this special offer during Hajj as a way to celebrate the holy month and meet the needs of our valued customers.”

So head over and avail exciting dealsfrom Aristocrat available across all VIP outlets and luggage dealers in the country.

About V.I.P. Industries Ltd:
Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing needs and tastes of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

Hunar Hale and Vishal Malhotra joins the cast of TV, Biwiaur Main

Hunar Hale and Vishal Malhotra joins the cast of TV, Biwiaur Main

Sony SAB’s TV, BiwiAur Main revolves around Rajeev (Karan Veer Mehra) who essays the role of a Television producer and Priya (Shruti Seth) as his wife. The serial showcases hilarious circumstances that arise out of over the top comic drama of his set life and misunderstanding in his personal life. In upcoming episode the show is about to witness two new entry in the show.

The talented and beautiful, Hunar Hale and the handsome debutant Vishal Malhotra of ‘MaukaMauka’ advertisement fame are all set to make a cameo in the show. Hunar will portray the role of Kamini, Rajeev’s childhood friend whereas Vishal will play the role of a cop who will be behind Rajeev to arrest him. The tracks takes a hilarious turn when Rajeev throws a party at home and everyone gets drunk. In this whole drama Kamini ends up marrying Rajeev’s father, Babuji and the cop is behind Rajeev as he steals his Van previous night. The crazy part is no one has clue what they did last night after getting drunk.

Hunar who is excited about being part of the show says, “I am excited to be part of TV, Biwiaur Main as I always wanted to be part of this show since the start. I wanted to do comedy for a long time and finally I got this opportunity to showcase the comic skills. There is comfort level shooting with Karan Veer Mehra, Tanvi Thakkar and Karan Goddwani as I know them since a long time. We really had a blast shooting this track.”

To know more stay tuned TV, Biwiaur Main, Monday to Friday at 9.30pm only on Sony SAB!!

Independence Day Quotes of SAB TV Artists

Independence Day Quotes of SAB TV Artists
Hussain Kuwajerwala as Jay in Sajjan Re PhirJhoot Mat Bolo
Patriotism for me is love for your country. To protect and follow your duty as a citizen of India through which your country can prosper. We have soldiers and freedom fighters who have sacrified their life for the country and I think words won’t be enough to convey my thanks to them. Every moment of happiness that we spend with our family is because of them and they are the only reason that we have this independence to be what we are today. One change that I want to see in this country is all should abide the rule and duty as a citizen of this country.
ManavGohil as Krishnadevraya in Tenali Rama
Patriotism is has to come daily rather than on certain days that we celebrate during the year. It’s about how responsible towards the society and not be a bad Samaritans. I feel immense pride and gratitude to all the solider and freedom fighters who have allowed us the liberty to have secured life. I also salute their family who has this strength to sacrifice their family member for the country. I think youth of this country have the power and they have to come forward to make change in this country.
Krishna Bharadwaj as Tenali Rama in Tenali Rama
The era we living in, I see patriotism as bring and acknowledging the little positive changes that are happening in our country. Though there are bad situations in our country but at the same we as a responsible citizen make spread some positivity around us. Our generation is progressive and modern but we cannot deny the fact that our soldiers and freedom fighter were the people who actually helped us stay on our terms in this country. And I would like to salute all them and their family for their selfless sacrifice.
Aditi Sajwan as Koyal in Chidiyaghar
For me Humanism comes before Patriotism. I feel the moment people respect each other as humans they automatically moves towards Patriotism. We are the privileged lot who didn’t have to struggle to get freedom and independence. I think we have a big responsibility to keep our heritage safe and make our country proud in all the field. One thing that I want to change in is independence from regressive thoughts and beliefs that our society follows. We should take inspiration from soldiers and freedom fighter who sacrificed their life and contribute however little we could for our country.

Priyal Gor to be seen in BIG Magic’s horror show Cheekh’

Priyal Gor to be seen in BIG Magic’s horror show Cheekh’
BIG Magic’s horror show Cheekh has been receiving rave reviews among the masses for its captivating storyline. Lately the show has been attracting the viewers with spellbinding stories that keep them glued to their television screen. In one of the upcoming highpoints of the show, the exceptionally talented actress Priyal Gor who has entertained the spectators with her acting skills will be seen entering the show.
A source close to the production house informs us about the new developments, “Priyal Gor has been finalized to play a pivotal role in the forthcoming episode of the show. She has started shooting for Cheekh and her entry will be soon seen.”
On being a part of Cheekh, Priyal says, “I love horror shows and movies a lot and hence it feels good to be a part of such genre. I have seen Cheekh and it is an amazing show which gives you an experience of the unheard and unseen form of fear through objects in each of its episode. The viewers will be in for a spine chilling episode with my entry in the show.”
To watch the phenomenal performance of Priyal Gor in Cheekh, stay tuned to BIG Magic every Monday to Friday at 9pm.

Le Méridien unveils its latest hotel in Goa, Calangute

Le Méridien unveils its latest hotel in Goa, Calangute

The Opening of Le Meridien Goa, promises authentic experiences and discovery upon every visit

India – August 2017 – Le Méridien Hotels & Resorts, a part of Marriott International Inc, today announced the opening of the Le Méridien in Goa, Calangute further strengthening the Paris-born brand’s presence in India with its 10th property. Situated on the bustling Calangute- Candolim road, Le Méridien Goa, Calangute is set to expose the curious and creative minded traveler to the best-kept secrets of North Goa. With experiences and programmes centered around the brand’s filters of discovery – culture, coordinates and cuisine, the hotel promises accessible and stimulating experiences in the form of Illy Coffee, Eclairs & Unlock Art partnerships.

“Le Méridien Goa, Calangute is our 10th Le Méridien property in India. We are extremely elated to invite and host curious travelers to unlock India’s favourite beach destination with our carefully curated local experiences and engaging brand programmes. Goa being an ideal expansion to our brand offering, we are pleased to unveil the Le Meridien Goa, Calangute with the promise to deliver an unparalleled experience for every guest visiting” saidNeeraj Govil, Area Vice President – South Asia, Marriott International, Inc.

The hotel’s chic design, is inspired by Goa’s first settlement – the “Kunbi Tribe” and the arrival of the Portuguese into the state, adding a touch of local authenticity that is intrinsic to the brand. The hotel features the iconic Le Méridien Hub, a concept that reinterprets the hotel lobby into a social gathering space meant for guests to convene and converse. With 146 exquisite rooms (including Family Studio Rooms and Suites) designed to inspire and offer ultimate respite from the mundane, each room features the signature Le Méridien Discovery Bed, 43 inch LED TV, designer bath amenities and high speed internet access. Located 600 meters away from the popular Calangute beach, an ideal spot to unwind and watch a mesmerizing sunset or explore local curio shops, handloom stores and art galleries that are in close proximity from the hotel.

“We are thrilled to unveil Le Méridien Goa, Calangute, a highly anticipated addition to our India portfolio. With the Le Meridien’s brand promise of “destination unlocked”, the property is set to be the preferred destination for connoisseurs of all things Goan – coordinate, culture & cuisine and music” said Norton Pereira, General Manager.

Le Méridien Goa, Calangute promises an inspiring line-up of culinary offerings; distinct flavors and carefully crafted menus at their five eclectic restaurants and bars. Latest Recipe, the signature all day dining restaurant is a 106 seater, offering an indoor as well as alfresco seating overlooking the pool. Indulge in international flavors, hearty salads, gourmet burgers and the famed Goan curries by the talented chefs. Opulent and glamorous,Jazz & Grills is Goa’s first whiskey bar offering a stellar selection of whiskeys, premium cigars and choicest grills & steaks. Home to celebrated local performers and musicians over the weekend, an entertaining and extraordinary experience is guaranteed. Longitude 73o the signature bar offers a selection of Illy Coffee creations by day and in the evening transforms into a high-energy bar offering ‘Sparkling’, the Le Meridien brand’s refreshing spin on the conventional cocktail ritual. The poolside bar, Plunge offers refreshing cocktails, mocktails and beers making it an ideal spot to unwind. For guests who want to spend an unhurried afternoon immersed in books, Library Lounge is the place to be.

Le Méridien Goa, Calangute offers interactive multi-compatible meeting spaces spread over 10,000 sq. ft featuring a premium outdoor terrace venue, ballroom and a16-seater boardroom. It promises a perfect venue for meetings, conferences and weddings.

For more information or to book, please visit Le Meridien Goa Calangute

About Le Méridien Hotels & Resorts
With more than 100 Hotels & Resorts worldwide and the strongest, most globally diverse portfolio in its history, the Paris-born Le Méridien brand connects the curious and creative-minded traveller to unexpected and engaging experiences within their destination. With its brand promise of “Destination Unlocked,” Le Méridien has transformed numerous guest touch points through global partnerships with creative minds such as illy, Johnny Iuzzini, Gray Malin, and Nouvelle Vague. Plans call for dynamic portfolio expansion within the next five years in some of the world’s most exciting destinations, concentrating on markets in Asia-Pacific and the Americas. For more information, please visit LeMéridien.com or follow us on social media – Facebook, Instagram, and Twitter.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with over 6,100 properties in more than 124 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at http://www.marriott.com, and for the latest company news, visit http://www.marriottnewscenter.com and@MarriottIntl.