~ ‘The 4-day long RJ Marathon ’Studio on Wheels’ promotes women respect and safety in Patna ~


Patna, 27th May, 2017: India’s biggest and No.1 radio network, BIG FM recently marked its presence in Patna with the launch of 95 BIG FM. The launch of the radio station was extended into a 4-day long RJ marathon called ‘Studio on Wheels’, which was flagged off by theatre artist Poonam Singh Rathore, Nivedita Jha, Journalist and President of South Asia women in media and Ratna purkayastha of Dordarshan Kendra Patna. The 95 hours of live on-ground marathon that will conclude today, 27th May, is persistently spreading awareness about respect and safety of women. Acclaimed Bhojpuri superstar Dinesh Lal Yadav, popularly known as Nirhua, visited BIG FM’s live canter today stationed at Chanakya Hotel, Patna to lend his valuable support for the cause.


‘Studio on Wheels’, a first-of-its-kind RJ marathon in Patna organized by 95 BIG FM, is an initiative to raise awareness about women’s respect and safety in the society, as part of the launch campaign of the new station. The RJs across prominent locations in the city are entertaining and engaging the listeners while interacting with them on the factors concerning the issue. 95 BIG FM’s RJs have been urging and reaching out to youth as well as the other citizens, by providing them a platform to pledge their support for the cause by sending a Whatsapp message on 7250436795, and by pledging online using #careforher. Nirhua, associated himself with the social cause, and spoke extensively about the need to educate citizens about it. He also addressed the audience present at BIG FM’s live canter, and encouraged people to come forward and collectively address the prevailing issue.


BIG FM’s award winning and most heard show ‘Suhaana Safar with Annu Kapoor’, along with national shows ‘Yaadon ka Idiot Box’ and ‘Lamhe with Mantra’ will also feature on the station. Apart from this, new shows like #Salim, a musical show in the mesmerizing voice of talented music composer-singer Salim Merchant will also feature on-air. This bouquet of trademark offerings will be combined with the fresh voices of RJs, perfectly imbibing the Bhojpuri spirit & essence of the cityDedicated Bhojpuri devotional hour, ‘Bhakti Sagar’ by acclaimed folk singer Malini Awasthi will play between 6am-8am. RJ Vijeta will entertain listeners with his morning show ‘BIG Chai’ between 8am-10am with an innovative offering upbeat music & during the afternoon time band RJ Surbhi will offer interesting trivia on food and fashion in ‘BIG Memsaab’ between 12pm-3pm. RJ Chokha will entice the listeners of Patna with his dedicated regional shows, Bhojpuria Tanatan from 3pm-4pm that will solely play bhojpuri songs along with sharing interesting stories on Bhojpuri films and BIG Chokha show between 4pm-6pm.


Commenting on being associated with the cause Nirhua said, BIG FM has captivated its listeners with the unique concepts that they bring to them. Today with the launch of their new station, it is good to see them taking a step ahead in shedding light on an issue that needs attention. It gives me immense pride that we are flagging off ‘Studio on Wheels, to raise awareness about women safety and respect”


Speaking about being a part of Patna’s new radio station 95 BIG FM RJ said, “It feels good to have one of the largest radio network, BIG FM, venture in the city of Patna. It will be a wholesome experience for the listeners and I feel extremely honored to be associated with the radio network. I hope to deliver the best in this new journey as an RJ, and share a great bond with my listeners.”
With an aim to grab maximum attention, ‘Studio on Wheels’ attained participation from its listeners in large numbers. The social cause has seeded a concern in people’s mind, and has generated positive response for initiative taken by the radio network.



Powerful “TB Cough” campaignshows that tobacco use is fueling India’s tuberculosis epidemic

Powerful “TB Cough” campaignshows that tobacco use is fueling India’s tuberculosis epidemic

India becomes the first country to launch a national mass media campaign establishing the link between smoking and tuberculosis

(May 31st 2017, New Delhi, India and New York, USA)–The Ministry of Health and Family Welfare (MoHFW), Government of India, has launched the world’s first national tobacco control mass media campaign to warn people of the increased risk of tuberculosis (TB) and dying from TB associated with smoking cigarettes or bidis, or being exposed to second-hand smoke. Vital Strategies congratulates the MOHFW on the launch of this important public health campaign, which reveals to the public the links between two of India’s most pressing health challenges.The campaign is centred on a Public Service Announcement (PSA) entitled “TB-Cough”, which has been developed and implemented with technical support from Vital Strategies.

“TB Cough,” launched to coincide with this year’s World No Tobacco Day, graphically shows that while a smoker’s cough tells the smoker they have a health problem, a persistent cough over two weeks or more could indicate that problem is TB, as smoking increases the risk of TB and dying from TB. It goes on to show a father smoking and coughing beside his daughter, noting that exposure to second-hand smoke brings the same risks. The PSA ends with the stark warning that “Every bidi cigarette brings you and those around you closer to TB.”The campaign will be broadcast for a duration of two weeks on all major government and private TV and radio channels, as well as community radio channels, in 17 languages, for pan-India reach.

José Luis Castro, President and Chief Executive Officer, Vital Strategies, commented, “We congratulate the Ministry of Health and Family Welfare on the launch of this importantcampaign, which will reach millions of Indians. Tobacco-related diseases and TB are socially and economically costly, representing real threats to development in India.  Too many lives and livelihoods are being lost due to these health epidemics, so it’s important to show people that they can and should change their behavior to protect themselves and those around them. It’s also important that this campaign shows that bidis, which often escape proper scrutiny, are as harmful as cigarettes in terms of increased risk ofTB. The campaignsends out a strong message to citizen across the country.We also need policymakers to heed its message, and take action. The prevention of tobacco use and TB requires urgent attention both at the state and national level, and would be accelerated by using the new GST to tax bidis commensurate with their harm.”

Health experts have long known that tobacco products like cigarettes and bidis are associated with a higher risk of TB and dying from TB – for smokers, people exposed to second-hand smoke, and bidi workers. This is one reason why civil society is advocating for bidis to be included in the highest tax slab of the new GST, along with all other tobacco products.


The 30-second long PSA was rigorously pretested with a target audience who found that “TB Cough” was ‘easy to understand’, ‘believable’, ‘made respondents stop and think’, and ‘made respondents feel more concerned’ about smoking around others. The PSA also made respondents ‘feel sympathetic to those with TB’, ‘made them feel concerned about symptoms of TB’, ‘made them more likely to visit a doctor if they had TB symptoms,’ and ‘increased their confidence to take TB medications if they got sick’. Overall, respondents understood the main message of the PSA and it resonated well with them.



Friday, 26 May 2017 | PNS | Ranchi | in Ranchi

Global online shopping major Amazon has chalked out a forward looking marketing strategy for artisans and weavers of Jharkhand that include providing overseas access to their produces, making them understand the supply chain and facilities like training and warehouses.

Speaking to media persons in an informal chat on Thursday, Abhijit Kamra, Global Selling Head of the Amazon India, said that the company was quite positive about its tie up with Jharcraft, the State Government’s agency dealing in village-based art and handicrafts, including unique tassar silk.

“We all are aware about the quality of the products here in Jharkhand, especially Tassar. But making these products acceptable all over we need to work strategically. Amazon is ready so that the tasar fabrics of Jharkhand can have its footprints not only in India but globally as well,” said Kamra.

The marketing giant has entered into an understanding with Jharcraft for displaying the fabrics and a few other handicrafts on its website for its US-based buyers. “Jharkhand has seen 120 per cent growth in the sale of handicrafts in no time. Amazon would place its own team who would look for quality artisans. We would also have a training module for them. Along with Jharcraft we would provide the weavers a global selling platform besides warehouses, packaging and transportation of the products,” he added.

Kamra also hinted that along with fabrics, the company would be looking for leather products, apparels and other designer wears for its customers in as many as 10 countries.

“This is our first stage and we in companionship of Jharcraft would go ahead even further. We have huge customer base abroad who are interested in buying genuine quality products meeting the latest trends. We have 20000 such sellers

with us and many more would come with this association with Jharkhand. This is going to be win-win situation since the artisans would be able to get good price in the absence of middlemen,” said Kamra


Arthur from ‘Total Dreamer’ is accident prone!

Arthur from ‘Total Dreamer’ is accident prone!

Mumbai, May 2017: Fábio Assunção, known for his brilliant performances amongst his fans, is winning hearts of Indian audiences with his portrayal as Arthur in ‘Total Dreamer’. Ensuring that fans of Zindagi do not miss the original episode of their favorite show, Total Dreamer, that airs in Hindi every Monday to Saturday will now be aired twice on the same day at the dual time band of 2 PM & 9 PM respectively only on Zindagi. On sets however Fabio is famous for another reason altogether i.e. he is known for being accident -prone. In fact due to the injuries Fabio sustained while shooting for Total Dreamer, the writers were forced to alter the plot and include his bandaged hand and crippled foot in the show.

Talking about his accidents, Fábio Assunção a.k.a. Arthur said, “I have had four surgeries last year, three on my hand due to a ruptured left ligament, and the fourth one on my left foot. My foot had to be put in plaster to be able to complete the show on time.”

‘Total Dreamer’ is the story of Eliza (Marina Ruy Barbosa), a beautiful young girl who lives a simple life. Her ultimate dream is to provide a better life for her family. She lives with her mother, siblings and her step-father. With the aid of her mother, Gilda, Eliza escapes from home after being harassed by her step-father, to try her luck in the big city. Her life takes a dramatic change when she meets Arthur (Fabio Assunção), the owner of Excalibur – a modelling agency, who promises to make her a successful model.

As destiny offers Eliza the world on a silver platter, will she honour her simple dreams or will she get carried away with the glitz and glam of the fashion world?

Watch Fábio Assunção as Arthur in ‘Total Dreamer’ in Hindi every Monday to Saturday at 2 PM & 9 PM on Zindagi!!!



Mumbai, 2nd June 2017:  Zee Entertainment Enterprises Ltd. (ZEEL) has pioneered the broadcast and digital industry in India and continues to lead with a fresh approach. Adapting to evolving audience preferences across India, ZEE has announced the decision to move its premium Hindi entertainment channel Zindagi from the television broadcast platform to its video-on-demand platform OZEE from Saturday, 1st July 2017. This move has been announced with an objective to expand digital engagement with audiences who thrive on time-shifted viewing. With this, ZEE is focussed on owning the full extent of the consumer’s premium and personal video experience.

Starting 1st July, Zindagi will be exclusive on OZEE and showcase the best content in different genres from across the world with narratives which highlight the universality of emotions. The shows that will be available exclusively on OZEE and will include the popular shows Snowdrop, Descendants of the Sun, A Love Story and Total Dreamer. The original productions of Zindagi will also be available on OZEE.

Aparna Bhosle, ZEE’s Business Cluster Head, Premium & FTA GEC channels said, “Zindagi is a thought leader in premium entertainment and the shift to digital is yet another example of innovation from ZEE. Today, content for our audiences is not just on television but also includes gaming, short form video clips and user generated content, amongst other forms. There are rapid technological advances that are changing viewing habits and content for our audiences can no longer be managed by a remote control. There is an existing consumer demand for viewing premium world content on the digital platforms and we want to reach out to these viewers. We want to stay connected and be relevant to them by providing them with more personalised and specific experiences as they are a discerning audience that prefers choice and control. Making it available exclusively on OZEE will enable us to deliver more distinctive and quality content to audiences on the move.”


Zindagi, launched with a promise of bringing the best stories from across the world to Indian television screens has charmed viewers right from inception. As the No.1 Premium Hindi Entertainment Channel, Zindagi’s shows have been appreciated by audiences for its realistic appeal, superlative character portrayals, captivating performances and its ability to satiate the sensibilities of the modern viewer. These dramas, whether homegrown in India or from Pakistan, Turkey, Brazil, South Korea or Ukraine have struck an emotional chord with the audience and have provided its viewers with glimpses into the lives of people from across the world.   Starting 1st July 2017, Zindagi will continue with its commitment to bring viewers good storytelling from across the world exclusively on OZEE.





-The Akshaya Patra Foundation along with nine leading corporates and Government of India pledge for a Nourished India, Educated India!-

-Aims to serve 5 billion mid-day meals by 2020-

New Delhi, May, 2017–On the occasion of ‘World Hunger Day’, The Akshaya Patra Foundation, in partnership with GSK Consumer Healthcare, Nestlé, PepsiCo India, PVR Nest, Reliance Fresh, Facebook, The LaLiT, Reliance Broadcast Networks Ltd. & Viacom 18 and the Government of India flagged offa movement to raise awareness about importance of nourishment amongst children & its impetus to education. Christened as ‘Feed The Future Now’, this movement is set to serve 5 billion meals to children across India by 2020 with a view to create a ‘Poshit Bharat, Shikshit Bharat.’

The movement was flagged off by Hon’ble Ministerfor Women & Child Development, Smt. Maneka Sanjay Gandhi. The launch was graced by Mr. Shridhar Venkat, Chief Executive Officer, The Akshaya PatraFoundationalong with theCEOs and senior representatives of nine leading corporate partners. At the launch, each partner pledged to drive initiatives that raise mass awareness about need for the right nourishment amongst children. To meet key global nutrition milestones, future growth requires significant investments critical to ensure school going children don’t drop out due to direct and indirect impact of hidden hunger and micronutrient deficiency.


Raising awareness on the issue of child malnourishment, Maneka Sanjay Gandhi, said, “I congratulate the Akshaya Patra Foundation for the launch of this movement. They are one of a kind institution in the world and are doing great service. Malnutrition is one of those issues that require urgent attention. The focus should not be on feeding just food, but providing a nutritious meal. I believe children should be provided packets that contain 600-1000 calories and nutrients and urge the Akshaya Patra Foundation to take up this initiative. I will wholeheartedly support you and take this initiative to all states. I congratulate all the corporates today for partnering with this cause and I am sure you will achieve great results through this movement


The Akshaya Patra Foundation’sCEO, Shridhar Venkatsaid, “We are very thankful to all our partners especially the Government of India (GoI) who have come together today to raise awareness about the growing need to ensure children are well nourished at the age of 0 – 12 years and join us in our mission to serve 5 billion meals by 2020. Food is not charity. Food is life. Setting a child on a proper course with good daily nutrition and the ability to attend and succeed in school is our collective social responsibility and one which reaps unlimited rewards as new generations grow and thrive.”

Pledging their support for the cause, Mr.Manoj Kumar, Managing Director, GSK Consumer Healthcare said,“‘Feed the Future Now’ resonates well with GSK’s core philosophy of do more, feel better and live longer. In India, where 9 out of 10 children are micro-nutrient deficient, this partnership that aims to provide nutritious meal to children will definitely help nurture the future of our children. Under this partnership, GSK will provide nutritious meals to over 50,000 children. In addition, under ‘Mission Health’,our CSR programme, we have taken on us the task of educating and building awareness around micro-nutrient deficiency among children. We are currently reaching out to over 150,000 children in the country.

Mr. Damodar Mall, Chief Executive Officer, Reliance Fresh also supporting this cause, said: “We are pleased to be ground partners for the ‘Feed the Future Now’initiative with The Akshaya Patra Foundation. In our stores and on our communication platforms, we will take the message of this movement, to millions of our customers. Jointly with our customers, we are happy to help ensure hunger does not come in the way of good education!”

Joining hands with the movement, Mr.Sanjay Khajuria, Senior Vice-President, Corporate Affairs, Nestlé India, said, “Nutrition is an important focus area for Nestlé. It has been our endeavour at Nestlé to contribute to nutritional education. Our flagship nutrition awareness programme, ‘Nestlé Healthy Kids’ aims to ensure adolescents adopt appropriate nutrition and physical activity habits, which are important for their development and learning ability. We believe that it is imperative for stakeholders to join hands in the journey towards building a nutritionally empowered society. We at Nestlé are committed to contribute towards alleviating the challenge of malnutrition and believe that if we work together. Wepledge our commitment to ‘Feed the Future Now’ movement for a Nourished India, Educated India!

Adding more insights, Ms. Poonam Kaul, Vice-President, Communications &Corporate Social Responsibility, PepsiCo Indianoted, “The fundamental issue of malnutrition and hunger amongst our young children threatens to derail our progress and economic ambitions for the future. As a responsible leader, PepsiCo’s ‘Performance with Purpose’ vision focuses on creating a healthier relationship between people and food, and to achieve this, we are transforming our product portfolio around Nutrition. At the same time, we are committed to providing access to at least three billion servings of nutritious foods and beverages to underserved communities and consumers globally by 2025 In India, we started the Quaker Feed a Child program last year, with our partner Smile Foundation, as part of our concentrated efforts to address the problem of malnutrition among children. As our flagship Nutrition brand, Quaker pledged half a million nutritious meals to underprivileged children in the country last year. We are happy to join the ‘Feed the Future Now’ initiative with a commitment to continue our efforts to alleviate the issue of hunger and malnutrition through various initiatives in the area of nutrition.”

Speaking about the need for addressing classroom hunger, Ms. Sonia Huria Gupta, Senior Vice-President, Corporate Social Responsibility, Viacom18 said: “According to the UNESCO Institute of Statistics 2016 report, every year 47 million Indian children drop out of schools by the time they reach 10th standard. There has been direct correlation between dropping out of schools and classroom hunger. At Viacom18, we believe that education is the key to unlock India’s true potential and it is the future generation that needs to be equipped and nurtured today. We are delighted to partner with the Akshaya Patra Foundation for the ‘Feed the Future Now’ movement.”

Mr. Tarun Katyal, CEO, Reliance Broadcast Networks Ltd, said,We reach out to a wide set of audiences across the country. In the past, we have leveraged this reach to spread awareness and bring various social causes to light, which resonates with our positioning of ‘Suno Sunao Life Banao’. Taking this forward, we are now partnering with The Akshaya Patra Foundation, with an aim to focus on the issue of ‘world hunger’ through their ‘Feed the Future Now’ movement. By virtue of this association, we hope to highlight the relevance of this issue in India, by motivating our listeners to take cognizance of its seriousness and support it collectively as a society.”

Commenting on the movement, Ms.Deepa Menon, Senior Vice President (Corporate Communications& CSR), PVR Ltd,said,“Nutrition and development are interlinked. Therefore, being a socially sensitive organisation, PVR is supporting ‘Feed the Future Now’ initiative through the use of its physical infrastructure. The initiative is also in sync with the ethos of PVR Nest, which concentrates its efforts towards mainstreaming underprivileged children and restoring confidence among them by investing on education, health & nutrition, skill development and employability through our ‘Childscapes’ program.”

With support of our partners, Feed The Future Now assets were unveiled at the launch which included movement logo, website www.feedthefuturenow.org, awareness video and anthem.

Based on three pillars – Awareness, Nutrition and Education, the campaign will create a rallying call-to-action and promote policy advocacy as well as behavioural change on the twin issues of nutrition and education.






SareekaDhillionsprains her leg while shooting for Ghulaam

SareekaDhillionsprains her leg while shooting for Ghulaam

LIFE OK has been gearing up their programming with differentiated content for their viewers. Their most liked show Ghulaam which stars Param Singh, Niti Taylor &Sareeka Dhillon has been receiving accolades from audiences for their power pact performance.  The cast has been recently shooting for an interesting sequence where Rashmi (Sareeka Dhillon) had to run to save her life from Veer (VikkasManaktala). While filming the scene the actor unfortunately sprained her left foot and was in terrible pain.

On the same, Sareeka Dhillon who plays the character of Rashmi elaborated, “There was a special sequence where I had to run bare foot to save my life from Veer (VikkasManaktala), I ran so fast that, I ended up spraining my left foot. My co- actor Param Singh ran for my help and called the doctor. I rested for a while and resumed the shoot as it is one of the major high point in the show and I didn’t want the schedule to get delayed because of me.”

We wish you a speedy recovery Sareeka.

Watch Sareeka Dhillon as Rashmi in Life OK’s show Ghulaam every Mon- Fri at 9 PM