La dolce vita!
Hidesign presents A/W 2011
Set across a beautiful backdrop of blossoming trees, vivid colours and inspirational vibes that indicate bounty and abundance, Hidesign has launched their autumn winter advertising campaign. Shot at an estate in Toulouse in Southern France, Hidesign’s AW campaign celebrates La Dolce vita the sweet life of success and the satisfaction of achievement. The campaign embodies the spirit of the era of freedom and rejoice, and beautifully captures the themes of retro chic and vintage.
The campaign featuring models Nikoletta, Alexandre Sayhi and Hélène has been captured by the creative camera of Dinh Thi Tien across myriad backdrops that include mosaics, vintage furniture and lush outdoor scenes. Dinh, a well-known Parisian photographer has worked with several luxury brands and has been associated with Hidesign since 2004. Shot exclusively in Europe, the portraits express glamour, romance, travel and the celebration of success in its different forms. The campaign captures the warm chemistry of three friends on a weekend getaway, as they ride scooters on pebbly country roads, unwind over a picnic in the lush gardens of an estate and enjoy a quiet read on a Sunday afternoon.
This fall, Hidesign opens up its archives to bring back the retro-chic look with their new Autumn Winter 2011 collection. This gorgeous collection features boxy constructions, vintage styling and is all about intricate details and stunning textures created out of handcrafted leathers. In keeping with Hidesign’s core value of innovation, the Joanne range introduces lizard printed vegetable tanned leathers this season. The collection also has oil-rich two toned, burnished, natural grained vegetable tanned and faux crocodile printed leathers. A strikingly deep tone of inky midnight blue plays a prominent part in the Thelma range, which features a colour palette ranging from classic tans, browns and blacks to fiery reds, honey and whimsical aubergines. The woven surface detail in the Rapunzel range and the boat like futuristic construction of the Nicole baguette bag promise a second look.
The fall collection consists of women’s handbags, belts and wallets for men and women, men’s briefcases, Ipad cases, cosmetic pouches and backpacks amongst others. The collection will be available in Hidesign stores October onwards. For further details, please visit http://www.hidesign.com.
For further information, please contact:
Atul Malikram
9827092823
Atul Malikram PR 24x7 Network Ltd 